Communicating with your Stakeholders

Communication Today

U.S. Households use an average of 7 connected devices a day. Well on our way to 10 by 2020 regardless of social-economic status.

List the communication tools you use personally every day to work and live?

List the communication tools you use for your school communication?

What are the overlaps and where might you need to rethink your communication strategy?

Generational Communication Channels: 

65+ = Phone, Facebook

35-65 = Email, Facebook, phone

20-35 = Text, Facebook, Email, phone

10-20 = SnapChat for close friends, Instagram for community, text for parents, facebook for public

YouTube Resources

YouTube 2017 Facts

  • User Percentage by Age
    • 18-24 – 11%
    • 25-34 – 23%
    • 35-44 – 26%
    • 45-54 – 16%
    • 50-64 – 8%
    • 65+ – 3%
    • unknown age – 14%

Go Live on YouTube (click on image to enlarge)

 

 

 

Challenge:

Look up your school on YouTube

What type of school are you on YouTube?

If I was a new student to your school what would I think?

If I was a new parent what would I think?

Who’s controlling the information here?

How are you going to use this medium to reach your stakeholders?

 

 

Facebook Resources

Facebook Statistics

  1. Age 25 to 34, at 29.7% of users, is the most common age demographic. (Source:Emarketer 2012) What this means for you: This is the prime target demographic for many businesses’ marketing efforts, and you have the chance to engage these key consumers on Facebook.
  2. Highest traffic occurs mid-week between 1 to 3 pm. (Source: Bit.ly blog) On another note, a Facebook post at 7pm will result in more clicks on average than posting at 8pm (Source:  Forbes). Go figure.  How this can help you: You have the potential to reach more consumers and drive higher traffic to your site during peak usage times, but people may be more likely to be more engaged in the evenings. This statistic may be a factor when you are planning social communication scheduling. (Also consider that Facebook has a global audience, so you may want to plan around the time zone of your key market.)

Challenge:

Look up your school on Facebook

What type of school are you on Facebook?

If I was a new student to your school what would I find?

If I was a new parent what would I find?

Who’s controlling the information here?

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