Engage Your Community


Link to Social Media worksheet

Link to Social Media worksheet (docx)

Social Media Content Calendar

Online Community Manager

Generational Communication Channels: 

65+ = Phone, Facebook

35-65 = Email, Facebook, phone Save & Exit

20-35 = Text, Facebook, Email, phone

10-20 = SnapChat for close friends, Instagram for community, text for parents, facebook for public

YouTube 2017 Facts

  • User Percentage by Age
    • 18-24 – 11%
    • 25-34 – 23%
    • 35-44 – 26%
    • 45-54 – 16%
    • 50-64 – 8%
    • 65+ – 3%
    • unknown age – 14%

Go Live on YouTube (click on image to enlarge)


Look up your school on YouTube

What type of school are you on YouTube?

If I was a new student to your school what would I think?

If I was a new parent what would I think?

Who’s controlling the information here?

How are you going to use this medium to reach your stakeholders?

Facebook Statistics

  1. Age 25 to 34, at 29.7% of users, is the most common age demographic.(Source:Emarketer 2012) What this means for you: This is the prime target demographic for many businesses’ marketing efforts, and you have the chance to engage these key consumers on Facebook.
  2. Highest traffic occurs mid-week between 1 to 3 pm. (Source: Bit.ly blog) On another note, a Facebook post at 7pm will result in more clicks on average than posting at 8pm (Source:  Forbes). Go figure.  How this can help you: You have the potential to reach more consumers and drive higher traffic to your site during peak usage times, but people may be more likely to be more engaged in the evenings. This statistic may be a factor when you are planning social communication scheduling. (Also consider that Facebook has a global audience, so you may want to plan around the time zone of your key market.)


Look up your school on Facebook

What type of school are you on Facebook?

If I was a new student to your school what would I find?

If I was a new parent what would I find?

Who’s controlling the information here?


Getting Social with Students

Why be social?

Reach – Jeff Utecht – FREE Book!

Examples and Resources

How the Web was Won article

Social Walls for your School



Every Student should have a public blog

Blogs as Web-Based Portfolios PDF


Teacher as connector

Learning with Haley in Bangkok

COETAIL Social Setup

Community of Blogs

Twitter: #coetail






ISB Athletics


Visible Tweets

Why Social Media Matters

Attorney General’s Report on Cyber Predators



Badges are the future



News and Press about Open Badges (from Open Badges)


Leading a 1:1 School


Use technology as a catalyst for deeper learning changes

Connectivism Theory

What if the world was your curriculum?

Commit to long-term focused PD

The rise of the Micro-Credential


Change hiring practices

Profile of a Modern Teacher

Interview Questions for 1:1 School Administrators

Have leaders who know they too are 1:1

The 7 Essentials to 1:1 Success

Obvious to You, Amazing to Others

Speed Geeking

Slack – a new approach to teamwork and communication

Social Media Policy – Let the horses do the work

Support parent communities through the shift

7 Things parents need to know about kids and tech

#HeyLookUp Email Series for Parents


What’s it like to work with Jeff and the team?

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If you are even vaguely interested in keeping your thumb on the pulse of education–this is the book for you. From breaking down the anatomy of a tweet to equipping you with the basic indicators of ‘being connected,’ this text is a user guide for future-ready schools.

The book has something for teachers just ready to dip their toes into the pool of tech-leaning pedagogy as well as those who have been thriving in online spaces for years. The authors consistently push forward an important message: it isn’t the tools, it is all about the intentions.

The extended readings would allow any middle leader to use this text and run a workshop or facilitate a discussion on the go. I’m already tempted to suggest this text for a staff PD book club, and I know the authenticity of the examples would not disappoint.

What I love about the book is that it models ‘voice and choice,’ each chapter, each idea comes with a variety of avenues to pursue–the authors are practicing what they preach. I challenge anyone to finish this book without an abundance of inspiration pushing them to share their copy with a favorite colleague immediately.

Patricia J. Friedman

Technology Integration Coach