Tuesday
Taking Control of Your School's Online Profile
Link to Social Media worksheet
Link to Social Media worksheet (docx)
Generational Communication Channels:
65+ = Phone, Facebook
35-65 = Email, Facebook, phone
20-35 = Text, Facebook, Email, phone
10-20 = SnapChat for close friends, Instagram for community, text for parents, Facebook for perfect self
Go Live on YouTube (click on image to enlarge)
Challenge:
Look up your school on YouTube
What type of school are you on YouTube?
If I was a new student to your school what would I think?
If I was a new parent what would I think?
Who’s controlling the information here?
How are you going to use this medium to reach your stakeholders?
- Age 25 to 34, at 29.7% of users, is the most common age demographic.(Source:Emarketer 2012) What this means for you: This is the prime target demographic for many businesses’ marketing efforts, and you have the chance to engage these key consumers on Facebook.
- Highest traffic occurs mid-week between 1 to 3 pm. (Source: Bit.ly blog) On another note, a Facebook post at 7pm will result in more clicks on average than posting at 8pm (Source: Forbes). Go figure. How this can help you: You have the potential to reach more consumers and drive higher traffic to your site during peak usage times, but people may be more likely to be more engaged in the evenings. This statistic may be a factor when you are planning social communication scheduling. (Also consider that Facebook has a global audience, so you may want to plan around the time zone of your key market.)
Challenge:
Look up your school on Facebook
What type of school are you on Facebook?
If I was a new student to your school what would I find?
If I was a new parent what would I find?
Who’s controlling the information here?
Watch Videos from Jeff’s Presentations
2018 Districts / Organization Partnerships
Enumclaw School District (4 years) – Case Study
Everett School District (Year 4 of 6 year plan) – Video
Idaho Ed Tech Conference
Marysville School District (4 Years) – Video
NCCE (6 years)
IPDX Confernece
International School Luxembourg (2 years)
Auburn School District (4 years) – Website
Tacoma Public Schools – STEM Conference
Vancouver School District – Admin PD
Whitworth University – MIT Tech Course (4 years)
Washington State Community and Technical Colleges – Keynote
Moses Lake School District – (Year 1 of 4 year plan)
North Central ESD STEM Conference – Keynote
Walla Walla School District – Tech Conference Keynote
Belmond-Klemme Community School District, Iowa – PD Day
Pasco School District – Start of Year Keynote
Ridgefield School District – Start of Year Keynote
Riverview School District – Start of Year Keynote
Richland School District – Parent Night
EARCOS Admin Conference – Indonesia
Global Knowledge Summit – Dubai, UAE – Website
Join me for a Podcast Episode
Watch Presentations
Follow Jeff
The book has something for teachers just ready to dip their toes into the pool of tech-leaning pedagogy as well as those who have been thriving in online spaces for years. The authors consistently push forward an important message: it isn’t the tools, it is all about the intentions.
The extended readings would allow any middle leader to use this text and run a workshop or facilitate a discussion on the go. I’m already tempted to suggest this text for a staff PD book club, and I know the authenticity of the examples would not disappoint.
What I love about the book is that it models ‘voice and choice,’ each chapter, each idea comes with a variety of avenues to pursue–the authors are practicing what they preach. I challenge anyone to finish this book without an abundance of inspiration pushing them to share their copy with a favorite colleague immediately.
Let's Work Together
Please reach out at any time and let me know how I can be of service to you. Please note that my calendar does fill up about 3-4 months in advance. So the earlier you contact me the better the chances we can find a mutual date that works.