WSCA 2019

Media First Generation

 Slide Show

U.S. Households use an average of 7 connected devices a day. Well on our way to 10 by 2020 regardless of social-economic status.

PEW Research on devices owned in 2015

We have a choice, they don’t

Last Generation to remember life before the Internet

It’s Complicated

Generation Z doesn’t want to be called Generation Z

Here comes Generation Z

8 Key differences of Gen Z

The World of Generation Z

Here comes Gen Z: They’re like Millennials but different

 

List the communication tools you use personally every day to work and live?

List the communication tools you use for your school communication?

What are the overlaps and where might you need to rethink your communication strategy?

62% of US Adults get their news from a social media platform

Generational Communication Channels: 

65+ = Phone, Facebook

35-65 = Email, Facebook, phone

20-35 = Text, Facebook, Email, phone

10-20 = SnapChat for close friends, Instagram for the community, text for parents, Facebook for public

Taking Control of Your School's Online Profile

Presentation

Link to Social Media worksheet

Link to Social Media worksheet (docx)

Social Media Content Calendar

Online Community Manager

Generational Communication Channels: 

65+ = Phone, Facebook

35-65 = Email, Facebook, phone

20-35 = Text, Facebook, Email, phone

10-20 = SnapChat for close friends, Instagram for community, text for parents, Facebook for perfect self

Go Live on YouTube (click on image to enlarge)

Challenge:

Look up your school on YouTube

What type of school are you on YouTube?

If I was a new student to your school what would I think?

If I was a new parent what would I think?

Who’s controlling the information here?

How are you going to use this medium to reach your stakeholders?

Facebook Statistics

  1. Age 25 to 34, at 29.7% of users, is the most common age demographic.(Source:Emarketer 2012) What this means for you: This is the prime target demographic for many businesses’ marketing efforts, and you have the chance to engage these key consumers on Facebook.
  2. Highest traffic occurs mid-week between 1 to 3 pm. (Source: Bit.ly blog) On another note, a Facebook post at 7pm will result in more clicks on average than posting at 8pm (Source:  Forbes). Go figure.  How this can help you: You have the potential to reach more consumers and drive higher traffic to your site during peak usage times, but people may be more likely to be more engaged in the evenings. This statistic may be a factor when you are planning social communication scheduling. (Also consider that Facebook has a global audience, so you may want to plan around the time zone of your key market.)

Challenge:

Look up your school on Facebook

What type of school are you on Facebook?

If I was a new student to your school what would I find?

If I was a new parent what would I find?

Who’s controlling the information here?

Watch Videos from Jeff’s Presentations

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2018 Districts / Organization Partnerships

Enumclaw School District (4 years) – Case Study
Everett School District (Year 4 of 6 year plan) – Video
Idaho Ed Tech Conference
Marysville School District (4 Years) – Video
NCCE (6 years)
IPDX Confernece
International School Luxembourg (2 years)
Auburn School District (4 years) – Website
Tacoma Public Schools – STEM Conference
Vancouver School District – Admin PD
Whitworth University – MIT Tech Course (4 years)
Washington State Community and Technical Colleges – Keynote
Moses Lake School District – (Year 1 of 4 year plan)
North Central ESD STEM Conference – Keynote
Walla Walla School District – Tech Conference Keynote
Belmond-Klemme Community School District, Iowa – PD Day
Pasco School District – Start of Year Keynote
Ridgefield School District – Start of Year Keynote
Riverview School District – Start of Year Keynote
Richland School District – Parent Night
EARCOS Admin Conference – Indonesia
Global Knowledge Summit – Dubai, UAE – Website

Join me for a Podcast Episode

Watch Presentations

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If you are even vaguely interested in keeping your thumb on the pulse of education–this is the book for you. From breaking down the anatomy of a tweet to equipping you with the basic indicators of ‘being connected,’ this text is a user guide for future-ready schools.

The book has something for teachers just ready to dip their toes into the pool of tech-leaning pedagogy as well as those who have been thriving in online spaces for years. The authors consistently push forward an important message: it isn’t the tools, it is all about the intentions.

The extended readings would allow any middle leader to use this text and run a workshop or facilitate a discussion on the go. I’m already tempted to suggest this text for a staff PD book club, and I know the authenticity of the examples would not disappoint.

What I love about the book is that it models ‘voice and choice,’ each chapter, each idea comes with a variety of avenues to pursue–the authors are practicing what they preach. I challenge anyone to finish this book without an abundance of inspiration pushing them to share their copy with a favorite colleague immediately.

Patricia J. Friedman

Technology Integration Coach

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