About Jeff

Building the future

Where did the learning start? Or the more popular question“How did you get into technology?” The answer is I don’t really know. It just happened. When I was 21, I set a goal for myself to be a principal of a school before I was 30. Both of my parents were in education and my mom was a principal. I saw the impact she was having on education and wanted to do the same. In my second year of teaching, I applied for a Bill and Melinda Gates Foundation Grant called the Technology Leadership Project, and was awarded 7 computers for my 4th grade classroom. This gave me a ratio of 1 computer for every 4 students. It was a lot of fun, and we did a lot of creative learning. I was also given an LCD projector which at the time was the first one in the building. After that year, my wife and I decided to move overseas and start teaching at International Schools. I kept to my goal timeline and finished my Master’s Degree by the time I was 27 and finished my administrative certification by the time I was 28. I was on track, I was focused. I took over as the Technology Director for the school I was at in Yanbu, Saudi Arabia as part of my first administrative role. I am very proud to say that in that year we rolled out one of the first 1 to 1 programs. It was a Palm Pilot T5 program for our seniors! The following year we moved to Shanghai, China where I was the elementary technology teacher in a lab. That is where I set up my first blog and started blogging. At the age of 29, I had the opportunity to become a vice-principal. After some serious soul searching, I decided my passion was not, in the end, leading me towards a principalship. For the rest of the story, I point you to The Thinking Stick.

The Full Story

A podcast I did telling the full story of my journey from high school to where I am today.


I was a classroom teacher from 1999 until 2012 when I made the change to full time consulting. I still hold a valid teaching certificate in Washington State today.


One of my favorite things to do is to motivate people. It was my favorite part of the classroom and is my favorite part of being on stage. Being able to tell stories and get others to think about their teaching practice.


Whether it is talking with school boards, school communication teams, administrators, teachers or students. I love engaging in conversations with educators and help to move systems forward.


I love to talk. It’s what I do best. So podcasting is a natural fit for sure. I love podcasting and have been podcasting since 2007 on multiple different channels. Today you can find me on the  Shifting Our Schools podcast that comes out weekly.


My first book “Reach” in 2010 was all about helping teachers see the power in connecting to each other and building their Personal Learning Network (PLN). My most recent book co-authored with Kim Cofino and Chrissy Hellyer is all about connecting classrooms for learning.


 I started blogging in 2005 on my blog The Thinking Stick and found it such a powerful way to reflect and share my thinking. I spend more time podcasting today than writing but I do still write a blog post every once and away and it truly is my portfolio of learning.

“Education is not the preparation for life;

it is life itself” ~ John Dewey

My Projects

Below are links to some current projects. 

Let’s Work Together

Please reach out at any time and let me know how I can be of service to you. Please note that my calendar does fill up about 3-4 months in advance. So the earlier you contact me the better the chances we can find a mutual date that works.

Let's Chat